- 13 Apr 2016
When it comes to shopping garments, it’s mostly style, fab and trends we fall for, but this is a humble reminder to add the most important thing to the list, that is, the quality of the material.
Here is a couple who sets their career goal aligned with a promise to preserve pure cotton in its complete essence. Sandeep and Ann, a happily married duo from Fort Kochi were eager in upholding our slogan ‘Atithi Devo Bhava’ through their Fort Kochi Service Apartment. The pair is keen to ensure happiness for every foreign visitor they accommodate in their homily stay. One thing that always fades the curve on their face is when trying to meet the requirements of their customers regarding pure and organic cotton garments. As a solution, they started with Aambal, the organic cotton boutique.
The entire idea behind this initiate seems to have a real cause, which answers the simple question, why we should prefer pure cotton over.
1. Moisture control
Pure cotton fabrics are absorbent and transmit moisture away from the body like a towel. The International Forum for Cotton Promotion states that, cotton can take up to one-fifth of its weight in water before feeling damp.
They provide thermal insulation, which protects against heat in the summer and cold in the winter. The cotton fibers in clothing hold the fabric away from the skin, allowing more air to be trapped between the skin and fabric.
They rarely cause allergy and are suggested for all those who are prone to allergies or itches.
Cotton fabrics are manufactured into weather resistant garments with ease.
Cotton is 30% stronger when wet and hence withstands much washing in hot water. They have high tensile strength, making it strong, durable and less likely to rip or tear.
The shop displays a wide variety of western pure cotton garments like jump suits, off shoulder tops, trousers, skirts and tunics. Ikat and block prints are primarily used by the Thou Art designer brand based in Pondicherry who is their primary source of well-knit pure and organic cotton fabrics. In addition, the store displays a wide variety of bags, tablecloths, yoga mats, cotton bath towels and even Aloe veda beauty products like soap, creams etc. This multifaceted vision encourages other projects also like Kottapuram Integrated Development, fully owned and operated by a team of highly skilled women entrepreneurs.
When it comes to shopping garments, it’s mostly style, fab and trends we fall for, but this is a humble reminder to add the most important thing to the list, that is, the quality of the material. Next time when you explore your wardrobe, makes sure you have at least a couple of attires that can take care of your skin and health.
Text: Neethu Parvathy S Images: Various sources
The thoughts and opinions expressed here are those of the author, and do not necessarily reflect those of WtzupCity.com.